With his 22 years of experience gained across various business fields, Ekow Blankson will oversee the expansive growth of the digital business as well as identify areas within the organization that can be commercially expanded and developed in the digital world. He will also manage the sales and marketing teams of GhanaWeb as well as all AfricaWeb subsidiaries.
Ekow Blankson has worked with four multinational companies including Ghana Breweries Limited, a subsidiary of Heineken; Coca-Cola; Vodafone, and WaterHealth International in various leadership roles. He has also worked with media companies including TV Africa, Media General Ghana Limited and Multimedia Broadcasting Company as Managing Director, Director of Brands and Corporate Communications and General Manager (Luv FM and Nhyira FM) respectively. He was also the Director of Strategy and Corporate Communications at the conglomerate Groupe Ideal.
“I am bringing on board my twenty-two years’ experience in corporate branding and commercial business, links and abilities to the team. For me, a strategy is meaningless unless it is backed with smart execution. This is what I am bringing to the table. We will ensure that we are the best name in Ghana and sub-Saharan Africa, leading to that undoubted global brand,” said Ekow Blankson.
“I am definitely looking forward to a close collaboration from all departments of the business and speed of execution, once we have agreed on the strategies and roadmaps to reach the apogee of a global excellent player. I am additionally looking at adding to the rich experiences of the existing team to be greatly successful. Glad to be on board,” he added.
Ekow Blankson holds a Masters Degree in Fine Arts from the University of Ghana, Legon; a marketing certificate from Heineken University, Amsterdam; and a Diploma in Theatre Arts (Drama) from the University of Ghana, Legon. He also received years of training in various fields of marketing, sales, management and advertising. He is a full member of the Chartered Institute of Marketing Ghana (CIMG).
With a long career in acting, he was nominated as Best Actor at the African Movie Academy Awards (AMAA) and Best Supporting Actor nomination at the 2010 Ghana Movie Awards. He has directed and featured in several Ghanaian movies including Checkmate; Borga; In April; Black Earth Rising; Death After Birth and The Intruder among many others.
GhanaWeb is introducing new digital products in 2021 including the GhanaWeb Reporter, GhanaWeb Memorial, GhanaWeb Club, GhanaWeb TV and many others. Ekow Blankson will explore the commercial values of these products going forward. He will also help to realise the AfricaWeb dream of developing viable independent news portals as well as advertising and publishing solutions for Africa.
About GhanaWeb
GhanaWeb is Ghana’s first vertical portal, content curation and syndication website relaunched in 1999 to offer news, background information, classifieds, radio stations and a social network for Ghanaians and the Diaspora.
The privately-owned independent and objective portal operates under the laws of the Netherlands, a legal setup that has allowed Ghanaians to express themselves freely for over two decades through opinion articles and comments.
Made for and by Ghanaians, GhanaWeb is updated by a team of editors and journalists who ensure balanced coverage of the news by creating original content, publishing syndicated and user-generated content and curating articles from a wide range of Ghanaian print and online media partners.
GhanaWeb has evolved over the years to include video content and social media components to its news feed as well as a mobile app for smooth web navigation. Its team of web developers and web designers regularly improve the technology and design of the portal which has been built to meet the requirements of its 4 million unique visitors each month.
According to the Alexa website traffic statistics, GhanaWeb is very popular among Ghanaian migrants in the United States, United Kingdom, Germany, Canada, Italy, South Africa, Netherlands, France and many other countries.
These loyal visitors and the millions of readers in Ghana have made GhanaWeb the most popular news website in Ghana and ranked the third most visited website in the country after Google and YouTube.
GhanaWeb is part of the AfricaWeb Holding group, an advertising and digital solutions provider for African publishers. AfricaWeb also owns CamerounWeb.com, TanzaniaWeb.com, MyNigeria.com among other country-specific portals as part of its goal of developing viable independent news portals as well as advertising and publishing solutions for Africa. Read Full Story
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