Sigma Appliances rewards dealers with GH¢1m 

Platinum Impex, operating under the brand Sigma Appliances, has reached a significant milestone in its commitment to “powering growth together” by distributing more than GH¢1million in cash rebates to its wholesale partners.

The rewards were issued under the company’s flagship loyalty program, the Platinum Partner Program.

Launched in January 2025, the program was designed to move beyond traditional supplier-buyer relationships.

Operating on a points-based system, it empowers dealers to determine their own rewards based on their sales volume; dealers earn one Platinum Point for every GH¢100 spent.

The rebates have been credited to dealer accounts as credit notes, directly offsetting their procurement costs for 2026.

“When we introduced this program, we promised our partners that their hard work would translate into measurable business benefits,” said Marie D. Sam, Marketing Manager at Platinum Impex. “Seeing approximately GH¢ million reinvested into our dealers’ businesses is a proud moment for us. It proves that when our partners grow, Sigma Appliances grows,” she added.

She noted that the GH¢1 million payout is a statement of intent and shows that Sigma is poised to compete at the highest level by ensuring the success of it dealers.

The program features six reward tiers, ranging from Amber to Platinum, with rebates of up to percent on total annual turnover.

To qualify, dealers were required to reach a minimum threshold of 5,000 points.

Ahmad Taan, General Manager of Platinum Impex, emphasized the strategic importance of the initiative. He said: “I extend my warmest congratulations to the dealers who redeemed their rebates for 2025. Your dedication is truly paying off. To our partners who didn’t quite hit the target this time, I want to encourage you to keep pushing; we are here to support you in making 2026 your year of rewards. Our dealers are the frontline of our brand.”

Mr. Taan further explained that providing these tangible incentives, will ensure that their dealers will have the liquidity and support needed to scale their operations.

As the 2026 cycle begins, Platinum Impex invites dealers to be part of a brand set to disrupt the status quo and encourages all appliance dealers across Ghana to take advantage of the program.

With new product lines like the Sigma Luxe AC and ongoing CSR initiatives like Sigma for TVET, the company is focused on deepening its footprint across all sixteen regions of Ghana.

Sigma Appliances is the consumer-appliance brand of Platinum Impex Limited, a subsidiary of the RJ Group. It’s product portfolio seeks to combine safety, energy efficiency, and dependable performance; and its air conditioners are widely recognized among market leaders.

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