Marketing is getting better especially after the pandemic. More people focus on the digital world, so it’s important to upgrade the digital marketing strategy. Today, we will talk about the latest 2 important tips for the 2022 strategy.
Focus on brand preference
The public is in desperate need of good news. People need distractions to escape the worries of the world. Positive articles will fuel those needs, helping consumers associate your brand with positive images. The brand preference (brand love or English) is one of the most powerful marketing strategies you can use to further your growth during the economic downturn. It boils down to positioning yourself as a product that consumers not only want, but connect with emotionally. Normally, brand preference is a little extra, fun to have to connect with customers. But right now, that's what's going to make your customers look away from the price when they pick you over a competitor.
Oftentimes, aspirational messages help generate engagement. But certain crises affecting several car brands have brought down the general feeling. This example of sentiment analysis generated in the automotive sector perfectly illustrates the impact of brand preference on the engagement of their target audience. This sector being very competitive, the actors differentiate themselves mainly thanks to breathtaking visuals, showing the cars associated with the lifestyles. Always try to share the positive message on platforms like Instagram, Facebook, TikTok, etc. You can upload positive messages and news videos on Instagram. Buy Instagram views and get more attention from the ‘explore page’ by the random users.
Add nostalgia to your strategy
During a major crisis - one that we are facing - nostalgia is a powerful feeling. Nostalgia marketing uses consumers' historical emotional ties to build a new relationship with a brand. By connecting with a person's past love for a particular brand, you reignite that enthusiasm for your brand. Thinking back to the “good old days” audiences can be more receptive. But be careful, if you use it, you have to aim right. It would not be a question of creating a bad buzz. You could revive past brand campaigns by playing on nostalgia (music, color, aged aspect of the image) or even orient the conversation on topics around this emotion - old classic video games and cooking resonate perfectly with nostalgic feelings. You can also relaunch an advertising campaign that had worked well several years ago, by winking, recalling music. Take the example of the Lego brand. Beyond the bricks, this brand knew how to reinvent itself when it developed video games, films, theme parks. The diversity of their product portfolio and their ability to create a feeling of nostalgia naturally leads them to be THE most loved brand in the world.
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