BBC News | US woman will sell name to Beyonce for 'right price' BBC News Interview by Chris Smith, words by Declan Harvey Newsbeat reporters Jay-Z and Beyonce Beyonce and Jay-Z applied to the US Patent and Trade Mark Office. A US wedding planner has won a legal battle to keep using the name Blue Ivy after Beyonce and ... Beyoncé's 'Blue Ivy' trademark application still alive but moving slowly Jay-Z and Beyonce Lose Bid to Trademark 'Blue Ivy' Beyoncé and Jay-Z Lose Trademark Battle for Blue Ivy but Get Good Advice ... |

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