GGBL launches Gilbey’s Gin

Guinness Ghana Breweries Limited (GGBL) launched Gilbey’s Gin, an international quality spirit that has more than a century-and-a-half of existence, at Alisa Hotel on Monday, November 4, 2013.

This is in line with its commitment to delight consumers with fantastic new premium drinks rooted in identified consumers’ insight.

Already enjoyed in many countries in the world, Gilbey’s Gin will now be locally produced in Ghana at the Achimota brewery and distributed throughout the country.

Gilbey’s Gin is a tribute to the entrepreneurial spirit of the founding fathers, Walter and Alfred Gilbey, who in 1857 used their ambition and determination to create a silky-smooth quality spirit that would be enjoyed by a wider group of people the world over.

They sourced the finest ingredients and combined them with painstaking attention to detail to produce a unique tasting beverage named Gilbey’s Gin, which is best enjoyed over ice or neat only by persons aged 18 and above.

A number of exciting marketing and sales activities will be used to introduce the brand to target consumers.

The Managing Director of GGBL, Mr Peter Ndegwa, who together with the brand team launched the product, expressed delight that GGBL produced this quality spirit here in Ghana and was hopeful that it would be enjoyed by a wider group of people in the country.

The Marketing Director of GGBL, Agnes Essah, said: “Thanks to its refreshing and smooth taste, Gilbey’s Gin will be appreciated by young male Ghanaian consumers who are looking for premium quality spirits at a price point that they can afford. And this is absolutely in line with the ultimate desire that prompted the Gilbey brothers in 1857 to extend the consumption of quality spirits to the middle and wider class population in England at that time.”

With 40 per cent alcohol content, Gilbey’s Gin will be available in two different pack sizes of 750ml and 200ml and sold in bars at GH¢2 and GH¢6.5 respectively, and 60p per tot.

Daily Graphic/Ghana