From Shama to the World: Keda Tiles Make Strong U.S. Debut

Keda (Ghana) Company Limited, Ghana’s largest ceramic tile and sanitary ware producer located on the soil of Shama, in the Western region, has strengthened its entry into the United States market, marking a significant milestone in the country’s industrialiasation drive and export expansion agenda.
The company showcased its products at Coverings 2026, North America’s premier ceramic tile and natural stone exhibition, held from March 30 to April 2, 2026 in Las Vegas.

The four-day event attracted nearly 25,000 industry players, including distributors, contractors, architects, developers and global buyers, with exhibitors from close to 40 countries presenting cutting-edge innovations in tile and stone production.

Keda Ghana, which made history in 2025 as the first and only ceramic manufacturer from Ghana and across Africa to participate in the exhibition since its inception in 1990, returned this year with a stronger presence, underlining its strategic push into the American, European and Latin American markets.

At the exhibition, the company unveiled a diverse range of modern ceramic tiles tailored to international standards, combining durability, aesthetic appeal and cost efficiency.

The products drew significant attention from buyers and distributors, with Keda’s stand emerging as one of the busiest at the event.
Industry stakeholders who interacted with the company commended the rising competitiveness of Ghana-manufactured products, noting that Keda Ghana is successfully bridging quality and scale to meet global demand.

The growing acceptance of its products in the United States and Europe signals increasing confidence in Ghana, as a viable manufacturing and export hub, particularly in the building materials sector.

Keda Ghana’s expanding export footprint is also expected to deliver direct economic benefits to the Shama enclave in the Western Region, where its manufacturing base is located, through job creation, local business stimulation and infrastructure development.
The company’s international breakthrough comes on the back of ongoing expansion projects, including a new glass manufacturing plant.

At a recent ceremony officiated by John Dramani Mahama, the President commended the firm’s contribution to Ghana’s export growth and its increasing penetration into key global markets such as the United States, Italy and Spain.

He noted that Keda Ghana’s long-term vision of positioning its operations as a major supply base for American and European markets aligns with Ghana’s ambition to become a leading industrial and manufacturing hub in Africa.

With products now moving from factory floors in Shama to shelves and construction sites across advanced economies, Keda Ghana is increasingly positioning the country as a competitive player in the global ceramics industry.

The company’s success underscores the potential of Ghana’s industrial sector to drive economic diversification, reduce import dependence and elevate the country’s presence in high-value global supply chains.

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